Ways to Market Your Business

As Forest might say, "there are a Go-Zillion ways to market your business."

You probably can’t, maybe shouldn’t even try, all the means available; at least not from the get-go.  A good way to start is utilize the free and low cost services such as email marketing and blog posting.  They help build your audience over time and provide valued content for search engine crawlers. 

Here are ways to market:

·        Email marketing

·        Social media posting

·        Search engine optimization

·        Window signs to attract walk-in trade

·        In-store displays to sell add-on services

·        Text messaging

·        Getting on the GSA schedule 

·        Responding to RFPs

·        Off-line word-of-mouth advertising

·        Network at business meetings

·        Giving speeches and seminars

The following have costs associated:

·        Posting videos on YouTube

·        Ads on search engines

·        Banner ads or links on websites

·        Guest posting on websites

·        Using affiliates to promote your products

·        Direct mail  

·        Print Classified ads

·        Paid display advertising in newspapers or magazines

·        Radio advertising

·        TV advertising

·        Ads on side of your vehicle

·        Door-to-door canvasing

·        Cold-call telemarketing

·        Ad in the Yellow Pages

·        Exhibiting at trade shows

When you get customers, especially in the early days, it is important to find out how they came to hear of you; that is, what ad form got them to act.