Marketing your business begins with an Air-Tight Plan
Use one sheet for each product group.
The short listing below will help you refine your marketing strategy and get your business started on a full fledged plan. Look for other posts to continue this discussion.
Your Product/Service Name:
Describe the types of individuals or
businesses you expect to use these services. Include age, gender, income, and
other important demographics.
Indicate when and how often they might
need your services.
Describe the benefits your products and
services will offer customers (the SPECIFIC problems the product solves or
SPECIFIC advantages it offers to the customer)
How many other companies offer services like yours are in your area?
How will your service differ from your
competitors?
What's your primary competitive edge?
What makes you different from (and better than) your competitors?
What makes you different from (and better than) your competitors?
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