Positioning Statements - Do you have one?

We asked in a prior posting – why are you in business?  That post dealt with having a customer-centric focus to your business.  Today, we go a bit further.  We are not providing answers today, just questions.  Questions that if you take the time to think about and answer, will help shape your company’s vision.

Your Target Market?

a)      Who is your target market

b)      Are you selling to businesses or consumers

c)      How do your targets make decisions

For ZEG-IT, it’s:  small businesses with limited marketing staff;  startups restrained by money 

Enter yours below:

Your Unique Value

a)      What are you the best at?

b)      What value do you provide

c)      What service offering are you most confident in?

For ZEG-IT,  simple custom-designed web and mobile sites at affordable monthly prices with no contracts. 

Enter yours below:

Your Believability

a)      How can you back up claims

For ZEG-IT, it’s: 

ê   Significant executive level experience in myriad industries

ê   Network of experienced designers, writers and artists to draw upon

ê   We are a small company and face the same challenges every day

Enter yours below:

Now, let’s put all these together:

ZEG-IT provides small businesses with limited marketing staff and startups restrained by money with one company for custom-designed web and mobile sites at affordable monthly prices with no contracts.  Leverage our significant executive level experience in myriad industries, network of experienced designers, writers and artists to find solutions to help your business grow.  We are a small company and face the same challenges every day and constantly seeking new ways to accomplish more with less.

As the magician’s say: “Wha-la!”  You now have a positioning statement for your company.